Digital Transformation: How to transfer your Social Media account into your work platform?

Luis Borges Gouveia, Yousef Ibrahim Daradkeh, Daisy Isabella van Steenbergen

Abstract


This paper will stress the importance of Digital Transformation for smaller businesses that have based their entire existence on digitalization as they run their business online. The information within this work will be linked to one business in particular to implement the practice as well as the theory. This business belongs to Merijn Schoeber, a qualified personal trainer, online coach, sponsored athlete, entrepreneur, published author and social media celebrity hailing from The Netherlands. He has grown a lot in a short amount of time by posting daily videos on YouTube and by keeping an active profile on Instagram. Attention will be paid on how Digital Transformation plays a part within his digital business. Focus will be on the way his business started, what possibilities Digital Transformation created and what the future of Digital Transformation looks like together with the influence it will have on Merijn’s business. This also rises the opportunity to consider such evolution as both digitization and digitalization can play an important role on the digital transformation of smaller businesses. 

Full Text:

PDF

References


Schoeber, M. (2018). Lifestyle Youtuber and Entrepreneur. TEDxYouth@HNLBilthoven. March. [Online] Available at https://www.ted.com/talks/merijn_schoeber_lifestyle_youtuber_and_entrepreneur [Consulted in 25/03/2020]

i-scoop (n.d.). Digitization, digitalization and digital transformation: the differences. i-scoop. [Online] Available at https://www.i-scoop.eu/digitization-digitalization-digital-transformation-disruption/ [Consulted in 12/11/2019].

Schoeber, M. (2018). How I Became Successful At A Young Age. , December 13. The Netherlands.

Gouveia, L. (2018). Transformação Digital: Desafios e Implicações na Perspectiva da Informação. In Moreira, F.; Oliveira, M.; Gonçalves, R. e Costa, C. (2018). Transformação Digital: oportunidades e ameaças para uma competitividade mais inteligente. 1ª edição, dezembro. Capítulo 2, pp 5-28. Faro: Silabas e Desafios. ISBN: 978-989-8842-28-2.

Khan, S. and Gouveia, L. (2018). Digital Transformation Journey: a discussion. Internal Report 01/2018. *TRS Technology, Networks and Society. March. University Fernando Pessoa.

KPMG (2012). Global Cloud Provider Survey. KPMG International. [Online] Available at https://www.kpmg.com/SG/en/IssuesAndInsights/ArticlesPublications/Documents/Advisory-ICE-Breaking-through-the-Cloud-Adoption-Barriers-Glob.pdf [Consulted in 9/05/2019].

Aguiar, G. e Gouveia, L. (2020). Digital Transformation In Accounting: Systematic Review. 35th IBIMA Conference. 1-2 April. Seville. Spain. ISBN: 978-0-9998551-4-0.

Savey, L.; Daradketh, Y. and Gouveia, L. (2020). The Success of Startups through Digital Transformation. International Journal of Open Information Technologies (INJOIT). Vol. 8, no.5. ISSN: 2307-8162.

Daradkeh, Y.; Gouveia, L. and Sen, S. (2018). Strategic Thinking and Brands move to the Digital transformation. Matter: International Journal of Science and Technology. Vol 4, N. 1, pp 88-105. Global Research & Development Services. ISSN 2454-5880.

Schoener, M. (n.d.). Merijn Youtube Channel. [Online] Available at https://www.youtube.com/channel/UCRFUw9QQy7ypUkIe-HOVdZw [Consulted in 9/10/2019].

Greatest Physiques. (n.d.). Merijn Student Aesthetics Schoeber. [Online]. Available at https://www.greatestphysiques.com/merijn-student-aesthetics-schoeber/ [Consulted in 9/10/2019].

Irniger, A. (2017). Difference between Digitization, Digitalization and Digital Transformation. November 29. SAP. [Online]. Available at https://www.coresystems.net/blog/difference-between-digitization-digitalization-and-digital-transformation. [Consulted in 9/10/2019].

Press, G. (2015). 6 Predictions About The Future Of Digital Transformation. December 6. Forbes. [Online]. Available at https://www.forbes.com/sites/gilpress/2015/12/06/6-predictions-about-the-future-of-digital-transformation/ [Consulted 27/12/2019].


Refbacks

  • There are currently no refbacks.


Abava  Absolutech Fruct 2020

ISSN: 2307-8162