Market research of smart houses industry in the digital economy

Arsenii Kitaev, Irina Mironova


This article presents the approach to marketing research of innovative markets. Authors address methodological issues for smart homes research and discuss of their results. The aim of this work is to identify the most perspective demand segments on the horizon of 5-10 years. The study composes the image of the future smart home, identify perspective technologies that have the potential to become a breakthrough on the medium and long term horizon. Besides the research reveals the definition of smart home in the digital economy. Also authors describe basic empirical parameters of supply and demand in the smart market. The article may be of interest to business analysts, marketers and researchers of new technological markets (e.g., biotechnology market) as well as government officials.

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